Case Study – National Church Residences “All Things Senior”
Objective- Transform print piece into engaging video piece that captures the essence of the original news paper supplement.
Each page contained a promotional block targeted to a different service, surrounded by “news stories” about the organization.
Primary desired outcome- to promote National Church Residences continuum of care for seniors.
The concept - family communicating about elderly parent’s health and life style through various communications tools- handwritten letter, text messages, email etc.
Client directive- keep video true to print piece using the same copy and communications tools as the print piece.
Challenge- Create an engaging, effective video piece, on a small budget,using written communication through a variety of electronic tools.Translating this concept from print to video had a unique set of challenges and budget did not allow for recognizable professional actors.
Solution- Use stock images to add interest, emotion and time while controlling cost. Shoot text soft focus- make text secondary to video and voice over encouraging engagement messaging. Each Character had their own unique color palate, and distinctly different, voices, settings, and subtle consistent unique environment elements.
Result- an engaging effective piece that grabs and holds the audience while delivering the clients message. The piece projected the clients brand and was delivered on-time and on-budget.
Case Study- Emerson- "Emerson Training Center"